Very powerful. A single shot. An clear outline of what is arguably the most important issue of the age. Time to stand up - or you don’t get to stand up on any other issue.
I’ve long enjoyed applying the Orwellian principles of Newspeak to marketing. It’s both fun and revealing. In it’s simplest sense, you merely read everything in reverse. Thus, if Microsoft is advertising they protect your privacy, we should understand this means they are providing open access to the US’s most secret spy agency. Similarly, it should not be surprising Obama, who promised to create the most transparent administration in history, has created the *least* transparent administration in history.
I think the dynamic works like this. We have an idea or product which can be criticised for having the quality X, which is a serious problem. As a defensive manoeuvre, we either A. highlight the workaround to the problem as a new feature no one else has, or B. make a lie one of your key messages and state outright that you abhor quality X long before the problem becomes apparent. Then when the problem is discovered, it will seem incredible and unlikely. “But they are the privacy people!”
Other examples include The Big Society, which is a concept the UK Tories have which in practice involves *shrinking* society and dismantling social infrastructure. More famously, FOX News uses the “fair and balanced” slogan to create the ideas of journalism, fairness, balance, objectivity, and so on when it is neither fair nor balanced nor even *news!*
So you can see how much fun you can have with Orwellian reversals. The goal is predicting the actual truth based on reading the marketing against the grain. There’s always an element of comedy. It’s an entertaining and more accurate way of reading the messages entities create about themselves.
Congrats @SolarAid for winning Google Global Impact Challenge 2013 award! Thanks, Mum. (The camera loves you Richard :-)
(And I am proud to say I overcame Flickr!! Woo Hoo! Screenshots save the day! When in doubt or peril, record the fucking screen!! If Steve Jobs ran Flickr he’d have calculated that the amount of wasted time lost due to bad, semi-obsolete Flash-based anti-social design is equivalent to that required to create a Wikipedia, or develop a renewable energy market, or reform the financial sector, or eradicate kerosene lamps in Africa, or…)
“It’s time you start being a performer and understand the media.
Let’s rehearse:
Q: What is this movie about?
A: It’s a mystery that traces an injustice. It’s scarier than NIGHTMARE ON ELM STREET. It’s like a trip to the Twilight Zone. People have compared it to IN COLD BLOOD with humor.
Speak in short one sentence answers and don’t go on with all the legalese. Talk about the movie as a movie and the effect it will have on the audience from an emotional point of view.”
Stunning 14bit raw footage from EOSHD using Canon 5D3 with Magic Lantern firmware. It’s an impressive proof of concept. The dynamic range is so great that shots often look like HDR images.
I’m curious whether this will filter down the line to the 550D/T2i models I use. At the time I started using them, they were the ideal cameras for Magic Lantern firmware, and the 5D was still difficult to reverse engineer. Today that relationship between models has been reversed.
I still have my eye on the Blackmagic 4k camera with a Super 35 sized sensor and global shutter. The 2.5k BMC camera I own and love rather desperately wants me to buy it a 17-55mm image-stabilised lens. I’d rather just swap to the larger sensor, which works well with my existing lenses.
This short for Chanel happened to catch my attention. It is set at the first Chanel shop in 1913. Directed by Karl Lagerfeld. Starring Keira Knightly.
It depicts a weird world where everyone is fabulously wealthy and improbably beautiful, where a hat shop literally becomes an overnight success. It is a world absent depth. It’s a film composed of moving photos. There is no dirt. The road is made of fabric. The world is a set. Rather than cinema, it is a fashion shoot with movement and talking. Main street is a catwalk. I think I would have preferred it pushed to be more fantastic as it is already so two dimensional and stagy. It needs surrealism. Or bulimia. Something to break the spell of kitsch in this dirt-less world where nothing bad can ever happen. Perhaps a customer leaves the shop to be run down by a motor car.
Granted, it’s marketing. I suppose it’s purpose is to flatter their clients, which it effectively does by presenting them as the real designers, taste-makers, and absolute power brokers. In the long tradition of the global super rich, let us continue for another 100 years.
BMCC footage looks great at 200% with a touch of noise reduction and sharpening. You don’t try a stunt like this if you are using an HDSLR, which will maybe let you manage a 115% increase in size. Why? The Blackmagic camera has a reputation for sharpness. And a 10-bit ProRes image contains so much information compared to a DSLR, that when you half it, it’s still leagues ahead. That’s my guess. For context - as a rule - you *never* blow up an image by 200% whether it’s film or photography.
Came across web site I designed in ‘98. Very flat, super tiny (640x480). 15 yrs later ‘flat’ becomes fashionable. http://is.gd/klMhxE
At the time, it was the only thing graphics cards and dial up internet could support.
Then the technology wheel turned again and I left web design and came back to film and video as technology changed that world too.
Today flat is just a style that is different from Apple’s ‘deep, transparent and shiny’ Mac OS X style - itself based on the development of more powerful graphics cards, displays, and broadband that could handle it.